The Challenges We Face
& what we are working towards
The Problem
The internet is a complicated place. Digital terms are deceptive and confuse users and conceal their true meaning and function. Digital pollution is responsible for ≈ 4% of global CO₂ emissions, more than the entire civil aviation sector and almost as much as Russia.
Our Objective
We are an open-source initiative. Our goal is to promote the aesthetic and benefits of digital frugality as a viable method of reducing humankinds carbon footprint. In this innovative movement, through bottom-up action, we hope to create awareness, scope, and opportunities for top-down reform.
Our Views
People should have the tools and awareness to make more ecological digital decisions in how they store their data, engage with streaming, and behave digitally. There should be more roles in and out of government that occupy with streamlining digital practices.
What Drives Us
We want to create less digital pollution and bring more awareness to the issue. Collectively spreading this knowledge and taking the problem in our own hands we can prevent the projected and ongoing escalation of digital waste.
Targeted Methods
We try our best to provide a plan of action of all kinds of digital behaviours. Weather you just need a little more information or want full insights into your digital behaviours, we try to fulfil your specific navigation needs.
Real Results
We have curated a selection of the most user friendly services that make a real difference. Adapting any of our methods you can considerably reduce your digital environmental impact, immediately.